#4 and #5 of 10 Speaker Strategies to Get Booked and Stay Booked

STRATEGY #4.    Niche, niche, niche – There are several ways you can do this – by topic (for example: Leadership), by audience (for example, HR people, Finance people, IT people?), by industry (for example, banking, HVAC, healthcare), by level (senior execs, high school students, or first-time supervisors), by method (3-day bootcamp, 12-week program), or by [...]

#2 and #3 of 10 Speaker Strategies to Get Booked and Stay Booked

STRATEGY #2.    Write a book – or write several books. I made the mistake of writing 8 books on 8 different topics – if you’re going to write 8 books, you should write 8 books on ONE topic!
Also: decision-makers like to see at least ONE professionally published book.  (Self-publishing is great, but having one or [...]

#1 of 10 Speaker Strategies to Get Booked and Stay Booked

Since 1992, I’ve been a full-time professional speaker, trainer and consultant. In March of 2007, I was asked to take on a 1-year interim position as Conference Producer at Business 21 Publishing based in Springfield, PA. I ran their $2 million audio conference and live conference division, booking other speakers, experts, and authors for over [...]