Scandalous Tid-Bits from NSA’s National Convention in Orlando

Larry Chiang is an instructive humorist. If you liked “10 Things They Don’t Teach You at Business School “, “Raise Your FICO While You’re An MBA Student“, and “How to Work a Cocktail Party“, and “10 Lies Told at NSA“…

My book’s cover was done in-house

You’ll love his newest submission is, “Scandalous Tid-Bits from NSA’s National Convention in Orlando“

Before he’s done, you’ll be more street-smart than any MBA and pop your speaker marketing effort with a big wallup o’ entrepreneurship.

By Larry Chiang

News flash. The public speaking industry is in flux.

While I have some ideas that were recently accepted as the new truth… I actually have more scandalous ideas that are WAY more effective.

Here are some highlights from my keynote at the NSA Convention in the order that I’m writing them

-1- Social Media in Under 20 Minutes Per Week

Just don’t do it.

How old school am I? I am SO old school I’m not on LinkedIn.

The first 20 minutes I’d spend writing blog posts.

Like this one.

In concusion… Blogging = good. Update statues = bad

-2- What Patricia Fripp Does Not Teach.

I’m working on a new technique that battles ‘partial attention disorder’… Its called “Pull Yourself Out of a Self Created Tail Spin On Stage”.

You see our audiences cheat on us all the time with their cell phones and laptops. It augments attention wander-fication…

I don’t like that.

I solve it in a bunch of ways.

One way is to put myself in “danger” by speaking out of control on stage. One technique is creating a tailspin where my speech is temporarily out of control.

For example, in the article, “8 Tips CS Majors Use to Be Like Pro Speakers”, I recommend freezing up on stage. And then unfreezing.

You see mammals love to observe other mammals in distress. Admit it. You watch the hunting scenes on Animal Planet and you gape at the fender bender on the Highway 101.

Cause a pretend difficulty on stage and then recover to captivate 110% of the attention from stage during this ‘partial attention economy’

-3- Perform “Two Way Keynotes”

Let Your Audience PDA. PDA is personal digital Assistant.

I let people control me the keynote speaker with their smart phone.

How?!

They can text message me a question.

Many things is two way now. Blogs are two-way.
Newspapers are one-way. And like dinosaurs that don’t change, one-way will die.

Me I like living so I’m adapting my old school ways.

-4- Give Your Audience a Physical Reaction

I like making an audience taste both the sweet and the sour

The sour gets a physical reaction

My mentor, Mark McCormack, who wrote the book, “What They Don’t Teach You At Harvard Business School“.

BONUS- Star in Social Media By Doing Cool Real World Stuff

Get into other people’s social media stream

For example, when I spoke at NSA… I didn’t Twitter or Facebook (even though I’m friends with Evan and Mark, CEOs of twttr, fBook)

Let me repeat that. I didn’t Facebook update or Tweet the grand fact that I was speaking. I just let others do it for me.

For example: Here’s a Twit Pic

My 20 Minutes are up. Text me if u need me
650-283-8008

If you see a typo, email it to me larry @larrychiang dot com

My Next article(s) on “What They Don’t Teach at NSA”

-Leave Your Book Sold-Out And Never Walk Around With It

-Be More Entrepreneurial Getting Leads to Speak

-Crash Conferences and Speak at Ones That You’re Not Invited To

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- Re: I know… Wanted you to tell Diane Lapp in the audience

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Do BOTH Re: email newsletter + a blog. Call me anytime next week

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Maurice, Old School = blogging

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Did I do ok making it less geek?

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Wisconsin!, Call me anytime next week about TWO WAY KEYNOTE-If u can text me two min before you call me that’d be great. LarryChiang

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Call me anytime next week about doing a feed while speaking-If u can text me two min before you call me that’d be great. LarryChiang

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Ans: Mike O’Neil & Lori Ruff. And DavidNoir
Q: What were names of Linked In experts?

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Is this REALLY David N. . Btw, thx for the tweet + support

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Nope, I like email marketing. Thx for coming! Call me if u need me

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Call me anytime next week about afterparty. If u can text me two min before you call me that’d be great. LarryChiang

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Call me anytime next week about 2 way tech interaction-If u can text me two min before you call me that’d be great. LarryChiang

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Thx for coming and thx for Fripp recommendation

Mike O’Neil & Lori Ruff

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Thx! Re: LinkedIn experts: Mike O’Neil & Lori Ruff

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I do when the producing conf has a budget
- Re: used a monitor to view questions/streams privately

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I love email. I’m not great at email. Wanna do a guestpost on it?
- Re: This audience uses email alot- not txt

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I guess more two-way and more interaction
- Re: What does this audience need to understand going forward with younger audiences and the best way to adapt

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You’re not old! Thx. Call me next week if u wanna chat about the steak

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Very powerful! Its a great practice. Re: ripping and link attributing between speakers

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I do. But my blog gets the guestpost 1st. Re: Do u post other blogs on ur blog

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Call me anytime next week about high traffic blogs that will accept my blog posts. If u can text me two min before you call me that’d be great. LarryChiang

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#hiLarryOus Re: Average age of the room is dropping by the minute.

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Call me anytime next week about “concrete, specific examples & bits”- Txt me two min before you call me that’d be great. LarryChiang

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I’m conf friends w/ Arriana Re: R u linked to Huffington Post

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Call me anytime next week about “emerging technology”. If u can text me two min before you call me that’d be great

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- Re: A couple of min emerging technology please

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- Re: R u linked to Huffington Post

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- Re: Give us more concrete, specific examples of the bits you are teaching. Thx.

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- Re: Average age of the room is dropping by the minute.

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- Re: Do you have a list of high traffic blogs that will accept my blog posts?

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- Re: Do u post other blogs on ur blog

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- Re: Interesting ideas. There’s a difference between ‘clever’ and dishonest.  It may be a generational thing (I’m an old guy), but several ideas of yours sugg
- Re: est sizzle w/out steak

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- Re: What does this audience need to understand going forward with younger audiences and the best way to adapt

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- Re: This audience uses email alot- not txt

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- Re: Have you ever used a monitor to view questions/streams privately
Maurice A. Ramirez

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- Re: LinkedIn experts: Mike O’Neil & Lori Ruff

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- Re: Great content, but here’s a shout out for Patricia Fripp:  spend some time with her.

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- Re: I’m doing a keynote to a very large, tech savvy audience in Asia next month. I haven’t been planning on any 2 way tech interaction. What do you suggest?

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- Re: Is an after party an actual event? Please explain.

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- Re: Is email marketing over?

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- Re: Don’t let THIS audience control you. We’re here to learn from YOU, not random willy-nillies

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- Re: What were names of Linked In experts?

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- Re: How do you do a feed while you’re speaking?

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- Re: Focus on TWO WAY KEYNOTE

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- Re: Lot’s of folks here don’t speak geek.

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- Re: What is Old School Stuff?
Maurice A. Ramirez

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- Re: I have an email newsletter but not a blog. Is this a mistake?

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- Re: Repeat all questions & items
Maurice A. Ramirez

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- Re: Sorry if you already said, who are you on Twitter? Im @VCEMonk in the back with a tie. Fred

Larry Chiang is the founder of Duck9, which educates college students on how to establish and maintain a FICO score over 750. He has testified before Congress and World Bank on credit.

He is a frequent contributor to Business Week’s blog on “What They Don’t Teach You at Business School“. For fun, writes in a journal, cooks on a hot plate and plays basketball on college campuses across

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