spiritofnsa
pjett
Cynthia D'Amour
Don Cooper
jandwyer777
annettedubrouillet
marjoriebrody
markpartridge
Kivi Bernhard
neenjames
davidnewman
jolenejang
Larry ChiangSince 1992, I’ve been a full-time professional speaker, trainer and consultant. In March of 2007, I was asked to take on a 1-year interim position as Conference Producer at Business 21 Publishing based in Springfield, PA. I ran their $2 million audio conference and live conference division, booking other speakers, experts, and authors for over 160 events a year. I got to see the speaking business – and whole lot of professional speakers – from the customer’s perspective.
Here’s the key point: knowing what I know now, I wouldn’t have hired myself. No way!
I’m going to share with you all the stuff I did wrong, so you can get it right – and this will help you get hired more easily, more often, and at your full fee. Since returning to full time professional speaking and consulting in February 2008, these strategies worked wonders for me, and I know they’ll work wonders for you. Let’s dig in…
STRATEGY #1. Decide who you are – Negotiations speaker, customer service speaker, sales speaker. Don’t be afraid to specialize and focus your business on mastering ONE topic. ONE. Specialize and stick with it. Don’t be afraid of labels. Labels are good! Meeting planners BUY labels! Label yourself early on, and focus on getting expertise that is DEEP rather than BROAD. Wannabes know 10 topics 1 foot deep. Experts know 1 topic 10 feet deep – and beyond!
Join me at NSA in PHX Tuesday 7/21 at 2.15pm to get the rest of the story – see details and videos here:
Filed under: 2009 Convention, Tips from 2009 Convention Presenters
Hi, David. Thanks for the tips. I’m the guy in the wig that you referred to. I’ll be in Phoenix, without the wig, and I agree, the conference is going to be ‘off the chain’ (that means fantastic)!
I’ll be presenting on the topic of ‘Negotiating in Tough Economic Times: Strategies and Techniques to Get More Gigs and Higher Fees’.
I’m looking forward to seeing you and everyone else that plans to attend the conference.
Greg,
Well you certainly were ONE guy in a wig in NYC… but I was referring more generally to the speakers who go around in funny wigs ALL the time. You know the types.
Thanks for commenting – looking forward to hearing your negotiating strategies and tactics.
For me personally, the “begging and whining” approach to getting higher fees hasn’t worked out as well as I had hoped ;o)
– D.