Are you ready to be part of the 80%?

by Linda Keith, CSP, CPA, 2009 Convention Vice Chair

In this economy, our convention team planned for about 80% of our usual attendance and we are right on track.

So who is in that 80%? Well, here is who is not…

• Head buried in the sand hoping it will all blow over
• Speaker hobbyists who do not need the business revenue
• The few whose business has not been impacted negatively by the recession

Who is?

• Serious players
• People who need to know or do something differently in the next six months to come out of the recession well
• Speakers who want others to work with either as accountability partners, brainstorm buddies or full-blown collaborators

The 80% are coming to convention with intention. Yes, we plan to have fun. But we plan to focus, to implement on the spot or come out with an implementation plan, and to connect with others to make it all happen. Through the PEG concurrents open to all, a small group that comes together in a concurrent session, or a random conversation in the hall in which you discover a common interest; the serious players will capitalize on those opportunities.

This is not a time to go smorgasbord for most of us. Don’t think of this as your only convention…or your first convention. Think of it as your next convention and focus only on what you can use in the next six months.

 Don’t forget to use the convention planning sheet that came out in your program. Don’t have it? Email NSA headquarters and ask for another copy. See you there!

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