Three Ps in a Podcast: Power, Positioning and Profitablitiy by Dick Bruso

Ideal length. Think in terms of when and where your audience is listening. If people are listening in their cars while commuting to work, then a podcast ranging from 20 to 30 minutes would make sense. If time is a factor, then a shorter program would be more appropriate. Length also may be influenced by whether you’ve elected to produce a monthly, weekly, or even daily program.

Visit http://nsaconvention.org/Schedule/DickBruso.aspx to read the rest of Dick’s article and find out more about the 2009 NSA Convention presenter.